The diploma program in Digital Marketing and Social Media Communication is considered an important specialization within the field of Business Administration and Finance. Its significance has greatly increased in recent times, as global and local companies have shown a growing interest in this field. Marketing is known as the discipline through which market needs are identified, customer desires are addressed, and efforts are made to fulfill these desires optimally.
High school branch
All high school branches
The number of hours of specialization
The Diploma program in Digital Marketing and Social Media Communication is one of the new programs in the field of intermediate diplomas in Palestine. It is primarily a technical and applied program that meets the needs of the Palestinian job market, which requires this type of program, as it relies on practical technological skills that are possessed by individuals, especially high school graduates.
As the Arab College of Applied Sciences is a young and pioneering college in offering and implementing such programs, it was necessary to introduce this program to greatly benefit the largest segment of society, which is the student population. Therefore, the mission of the Digital Marketing and Social Media Communication specialization aligns perfectly with the college's mission, which is to prepare and nurture students equipped with theoretical and practical knowledge in the field of digital marketing and marketing through social networks, keeping up with the latest technological developments in this field in order to meet the needs of the local and regional job market.
General Program Objective:
The general objective of the Digital Marketing and Social Media Communication program is to prepare specialized technical professionals in digital marketing by providing them with the knowledge that enables them to develop integrated marketing strategies, enhance their digital marketing skills, engage in marketing through social media platforms, collaborate with influencers, and plan businesses. Graduates should be capable of providing community services to private and public institutions and meeting the needs of the local and international market.
Specific Program Objectives:
- Building leadership skills and developing students' capabilities in the field of digital marketing.
- Supplying the Palestinian market with qualified graduates armed with diverse and distinctive skills in digital marketing and marketing through social media networks to work in various companies and institutions with high professionalism.
- Opening opportunities for a segment of graduates to utilize technology and information systems and their applications by working with global companies and institutions in the marketing field.
- Polishing the creative and entrepreneurial talents and capabilities of graduates to enable them to establish their own businesses in the field of digital marketing.
- Contributing to the development of marketing capabilities and experiences in the Palestinian market and enhancing modern marketing concepts to increase the competitiveness of Palestinian goods and services locally and internationally.
- Equipping students with the necessary abilities to influence marketing methods employed by companies and institutions, making them more efficient.
- Providing students with the appropriate and sufficient information that enables them to enter the job market independently or work as part of teams in institutions and companies.
- Equipping students with knowledge about digital marketing and its tools, and how to use them to build and enhance the institution's online image on social media platforms.
Digital marketing refers to all marketing activities carried out by institutions, companies, or individuals through the internet. Digital marketing has become the safe and optimal choice for all companies and institutions. Some of the prominent methods in digital marketing include:
- Influencer marketing
- Marketing through social media platforms such as Facebook, YouTube, Instagram, and others
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content marketing
- Email marketing
- Website marketing